Specialty Engagement Study



Objectives of Research



  • The primary objective of the study was to understand the level of viewer engagement to Canada’s specialty channels

  • Understand the receptivity to and perceived appropriateness of advertising targeted at women on different kinds of channels i.e. lifestyle, sports, kids etc.

  • To create an additional filter to further analyse and assess audience data
STUDY DETAILS

Introduction >
Objectives of Research >
Methodology >
Engagement Attributes Rated >

Example Questions:
• “I am more likely to purchase products advertised on this channel” >
• “This channel is one of my favourites” >