Specialty Engagement Study

Ad Receptivity

• I often pay attention to the ads on this channel.
• I am more likely to purchase products advertised on this channel.
• The products/services advertised on this channel are high quality.
• The advertising on this channel is relevant to me personally.
• This channel has ads about things I actually care about.

Motivation

• Watching this channel inspires me to buy things.
• This channel is a way to learn about new products.

Favourite

• This channel is a part of my routine.
• I pay full attention to this channel when I watch it.
• I make a point of always trying to watch this channel.
• This channel is one of my favourites.

Sharing

• I bring up things I have seen on this channel in conversations with many people.

Escape

• I like to kick back and wind down with this channel.
• This is a channel I watch when I want to have some “me” time.