About Us
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The Global Winnipeg Sales and Creative teams work together, providing a personalized and
localized approach to television advertising to the benefit of our clients.
We know it can be a challenge to stand out in this very competitive enviroment. Our Sales team
works hard to schedule your advertising so that the right demographic sees your message.
Our award winning Creative team provides clients with productions that can compete with
national productions and ensures the clients’ message reinforces a Manitoban identity that
connects with the local audience.
Glossary of TV Production Terms:
Program Billboard or Program Update: a 7 second message that gives the client a
chance to be seen as a sponsor of popular programming. The benefit to the client is to
increase name awareness while being seen as connected with popular programming.
Closed Captioning: a 10 second message that provides the client a chance to increase
awareness of their organization to anyone watching a closed captioned program. This option
also provides the client with the valuable opportunity of being seen as an organization
committed to the important service of providing closed captioning of programming to the
hearing impaired.
:15-Second Commercials: perhaps it’s the result of so called ‘shorter attention spans’,
but the :15 is an emerging trend in commercial length. It provides a client with the opportunity
to advertise a quick-hit of information. Plus, with the improvement and relative ease of creating
complex computer based graphic designs, the 15-second commercial can contain a surprising
amount of information.
:30-Second Commercials: considered a more traditional length, the :30 is still going strong.
It is, however, now considered a longer length commercial. Once again because of the
improvement of graphic design and computer based editing, a tremendous amount of information
can go into a :30 second commercial. Increasingly, organizations are using this length to tell entire stories.
Corporate Video: any production over the length of 1 minute that will not be broadcast, but
may be used to promote an organization or idea internally, at functions, or delivered on DVD’s to be
viewed at the consumers own pace. Global Winnipeg Creative Services has branched out very
successfully with its corporate production division, each year welcoming back previous clients,
and building new relationships with some of the thousands of individuals and organizations
who are viewing productions we’ve created for our other clients.
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Client Testimonials
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Volunteer Manitoba – volunteer vignettes
“A man called and said he’d never volunteered before…obviously this (production) made quite an impact and he said he’s ‘getting off his butt to volunteer with the Mb Marathon this year’.”
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Teen Challenge – commercial production
“Since running that ad our student population has more than doubled.”
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Mb Children’s Museum – various commercial and Citywatch productions
“This is wonderful! You folks are making a huge difference for us - it's great having people who get what we are trying to be about.”
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