Canwest premiered two of the most talked about new series of the Winter this past week - with The Donald taking on celebrities in The Celebrity Apprentice and a Cashmere Mafia taking on New York.

On Thursday, The Donald presented some of the biggest egos in the business all looking to impress him while winning money for various charities.

The premiere of The Celebrity Apprentice was up:
   • 38% in Toronto and Vancouver amongst Women 25-54
   • 20% amongst Adults 18-49

On E!, the Cashmere Mafia made their glamourous mark on the schedule with premiere ratings exceeding projections for all key demos. Cashmere Mafia scored top honours and is the 2nd highest rated new show premiere this season.

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